Using Video to Onboard Developers to Your API
Kai Marchetti
Section
7 stories in Technical Content Videos.
Choose your format based on whether viewers need to understand a concept or perform a task.
Developers abandon tutorials in 30 seconds—here's how to structure one that keeps them watching.
Establish ownership and automate reviews to keep video tutorials current as products evolve.
Written docs win for reference work, but video excels at onboarding developers new to an API.
Plan your tutorial before recording to match what your title promises.
Developers want authentic, focused API videos that solve real problems, not polished production.