Matching video format to each sales stage boosts reply rates and shortens cycles.

Founders outperform brand accounts on video because credibility can't be faked or delegated.

YouTube search and recommendation algorithms matter more than audience size for developer video.

Startups often lack the metrics to prove if videos actually drive revenue, not just views.

Startups must match video formats to buyer intent, not production capacity.

B2B startups should pick channels by stage and goal, not borrow from consumer playbooks.