A clear brief transforms expert interviews from rambling transcripts into usable research material.

Discipline your gating strategy to match video funnel role, not treat all content the same.

Treat each developer community as a separate audience, not one room wearing different hats.

Video keeps B2B buyers watching longer than text can force them to stay.

Edit transcripts strategically, then map them to search keywords before drafting.

Organizing video requires version control and asset linking, not just more storage space.